Key Account Management by Peter Cheverton

Key Account Management



Download Key Account Management




Key Account Management Peter Cheverton ebook
Language: English
Page: 352
Format: pdf
ISBN: 074943595X, 9780749435950
Publisher:

Review

"We sell into one of the most demanding markets in the world and Peter s work has helped us to bring a clarity of approach that is reflected in our successful business development." -- Avecia Lifescience Molecules, General Manager, International Sales "All marketing lecturers find your book most useful and it is replacing Mr. Kotler on both strategic and tactical parts of the education." -- The IHM Business School, Sweden

From the Publisher

Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).

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